Ikea’S Slogan In 2022 (What It Means, Evolution + More)

IKEA, which has been in business since 1943 is a world-famous retailer that focuses on helping customers to improve their lives.

If you’re a frequent visitor to IKEA, you may be wondering – what is its slogan, and what does it mean? I’ve looked into it, and here is what I’ve found out about the IKEA slogan!

IKEA’s slogan for 2022

IKEA’s motto is “Let’s Make Your Home Special”, and was published at the 70th year anniversary of IKEA’s initial catalog

. It will be in use until 2022. The slogan refers to implementing practical solutions at affordable prices to make everyday life easier for customers. IKEA has had its current logo in place since 1983.

Read on for more information about IKEA’s slogans in the past, its brand promise, IKEA values and more!

What Does the IKEA Slogan Really Mean?

IKEA’s motto is “Let’s Make Your Home Special”. It was first introduced with their 2021 catalog release. This catalogue has now reached 70 years of publication.

The idea of making your home special relates to IKEA wanting to improve its customers’ lives with its functional products for affordable prices

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In addition, IKEA has relaunched their slogan to reflect the notion that IKEA’s catalogue can be used as a ‘how to’ guide for customers to improve their homes.

This is particularly relevant given the recent pandemic in which so many people have spent their time indoors.

IKEA Slogans:

IKEA’s previous slogan was “creating a better lifestyle for all people”, referring to how their products help improve lives.

IKEA has focused its marketing content on its customers, often utilizing its catalog to promote and spread its brand messages.

IKEA’s slogan:

Following IKEA’s slogan of ‘creating a better life for many people,’ IKEA has adopted the tagline ‘the wonderful everyday’, which features prominently in its television advertisements.

IKEA created the “Wonderful Everyday” campaign to encourage people to find the good in every day.

IKEA’s Brand Promise – What Does It Mean?

IKEA claims that they offer an extensive range of high quality, functional and well-designed furniture products for a price so affordable that all people can afford them.

To work alongside its slogan of ‘let’s make your home special’ and its old saying ‘to create a better everyday life for many people’, IKEA also has a brand promise

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IKEA’s brand promise helps to establish trust with their customers.

By adhering to its brand promise, IKEA encourages its regular customers to return while enticing new customers to try its products.

IKEA Logo – What’s it all about?

IKEA is the acronym for its founder. Ingvar kamprad, who was born on Elmtaryd Farm and grew up in Agunnaryd, gave the retail chain its name.

The first IKEA logo was used in 1951. Since 1983, the IKEA current logo shows the blue retailer’s name in a circle with a yellow border and within a bigger blue square.

You might be interested to learn more about IKEA. This includes information on IKEA’s target market and if IKEA has an ethical policy.

Conclusion

IKEA’s slogan, “Let’s Make Your Home Special”, has been around since 2021

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. This slogan was created during the 70th anniversary celebrations of IKEA’s catalogue.

IKEA makes sure that the brand’s slogan, tagline and promise align with its goal to offer quality lifestyle and home products for low prices

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Ikea’S Slogan In 2022 (What It Means, Evolution + More)

Motto/Slogan	Tagline	Promise
Let’s Make Your Home Special	To create a better everyday life for many people	Offer quality lifestyle and home products for low prices

Motto/Slogan	Tagline	Promise
Let’s Make Your Home Special	To create a better everyday life for many people	Offer quality lifestyle and home products for low prices