Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries

Footnotes / references




Target has nearly 2000 stores across America (and growing) making it the largest discount retailer in the United States.

However, with over 11,000 stores in total, Walmart is the second-largest retailer in the world (surpassed only by, you guessed it, Amazon in 2019).

Walmart Vs Target In 2022 (Prices, Products, Services + More)

There is intense competition between these chains. They have very different customer bases and brand identities. Which one is better?

Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. You can find comparisons about their products and services as well as prices.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • Walmart maintains the majority of market share with 15.9%.

    Target is further down the list, trailing after names like Amazon and Apple, Costco and Kroger, for eighth place, with 2.47 percent of the total retail market.

    Target, however, is on the top of 38 percent when we change the market to share in department store markets.

    Walmart and Macy’s tie for third at 13 percent each.

  • Walmart Vs Target: Stores
  • Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.

    Target’s home and corporate headquarters are just 600+ mile drive from Minneapolis.

    Target and Walmart own stores in all fifty U.S. states. Walmart, however, has only expanded internationally to 27 countries.

    Walmart boasts a store count of well over 11,000 in all parts of the world. Target has 1,909 stores located in the U.S.

    Companies go in very different directions for their stores when they have buildings which are almost identical.

  • Size
  • Walmart Supercenters combine a department store and a grocery store. They can cover up to 179,000.
  • Take into account the space that you will need for backend deliveries and parking.

    Target stores have an average area of 130,000 square feet. This is quite a bit smaller but Target intends to open mini-versions with anywhere between 13,000 and 42,000 square feet.

    The smaller shops address a major issue for large-box retailers, which is geography.

    Target should be able to use it as a way for them to establish themselves on streets and busy roads, where they would not normally find a Target Supercenter.

  • Layout and Atmosphere
  • Although the layout of stores may change, the essence remains the same for each retailer.

    Full-size or supercenter Walmarts and Targets both separate groceries on their own side, and both feature long, relatively tall aisles.

    Each department is contained in its assigned aisles. These are clearly marked either by large, hanging signs like Walmart or with endcap signs like Target.

    Target and Walmart also label/number their aisles with a combination of numbers and letters.

    Walmart gets some flack for the lack of organization and general disarray that their stores can often be found in.

    It is hard to believe that even with the many employees working in each shift, there would be a way to keep the place “clean.”

    Walmart has a higher likelihood of having mixed-up or messy items than Target.

    Even though Target is not perfect, it has earned a good reputation for having a “bougie-y” look, which appeals to younger, wealthier people.

  • Retailers and restaurants in-store
  • Walmart and Target each have their own partnerships with restaurants and retailers, to offer customers an enhanced experience.

    Walmarts may have Subway Restaurants within their stores, which offer a variety of food and seating.

    In the near future, however, customers will be able to look forward at Taco Bells or Domino’s.

    Targets opened Starbucks shops in some of their stores.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target stock many of the same products. But, there are variations in brand and product selections.

    Walmart Supercenters are able to carry more than 142,000 different products within one store. Target, however, carries fewer items (though I could not find an exact figure).

    Each retailer has multiple departments with many products. Below is a list of some of the departments both stores maintain:

  • Groceries
  • Fashion and accessories
  • Beauty and Personal Hygiene
  • Sports Gear
  • Goods for your Home
  • Home Essentials
  • Supplies for the office
  • Electronics
  • Garden And Outdoors
  • Pet Supplies
  • Toys And Games
  • Auto (Walmart’s range in this area are significantly larger)
  • Crafts
  • Let’s look into this more and see how Target and Walmart compare their product assortments.

  • Unique Brands and Private Labels
  • Walmart’s “off-brand”, or store brand, is Great Value. This huge selection of food products can be found at very low prices.

    There are also other exclusive Walmart brands that are popular:

  • Sam’s Choice : “Premium tier” food products
  • Marketside – Deli-style foods
  • Equate – Beauty, pharmacy, and health products
  • Mainstays Home Decor and Home Goods
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • Parent’s choice – Baby items
  • George/Terra & Sky Time and Tru Wonder Nation – Apparel
  • Better Homes & Gardens – Home goods inspired by the magazine
  • Best Occasions – Party supplies
  • Hyper Tough-Power tools and hand tools
  • Walmart exclusive sale of Tasty kitchen tools from Buzzfeed
  • Target sells a handful of private-label food brands including Archer Farms and Simply Balanced.

    Target owns the following private label brands:

  • up & upward – The Health, Hygiene and Paper Goods Label
  • A New Day/Ava & Viv/Original Utilize/Goodfellow & Co./Universal Thread f Target/Wild Fable/Xhilaration – Apparel for the whole of family
  • Auden/All-in Motion – Women’s Intimates and Activewear
  • Made By Design: Houseware, luggage, and travel necessities
  • Room Essentials: The most basic and inexpensive home goods category, great for students or new residents.
  • Opalhouse – Eclectic home goods
  • Threhold Home Goods – Traditional home products
  • Embark – Outdoor equipment
  • Sonia Kashuk- Target purchased a beauty/make-up line in 2016,
  • Quality
  • However, their target markets should be geared towards the higher-income and upwardly mobile customers. Does this make their products better?

    Food-wise, both sides are almost equal. Walmart has a steep discount, but their food quality is excellent, even though it comes with Aldi.

    Target may have an advantage when it comes to apparel.

    Walmart has come a long way in terms of stylish offerings. However, their cuts are slightly less tailored – which can be a good thing, when it comes to vanity sizing.

    Target clothing is more durable, and it’s cut more precisely.

  • Choose from a variety
  • Walmart will give you a variety of choices. Indeed, if you want to be overwhelmed with choices, Walmart is your store.

    Target can help you distinguish among 34 kinds of kettle chips.

  • Walmart Vs Target: Prices
  • It is possible to think that Walmart must be more expensive than Target right away.

    You’re generally right about most things, but especially with some home goods and many items of clothing.

    People often wonder whether it is economically feasible to order groceries from Target online or in store. was able to conduct a price comparison. Many items had comparable pricing.

    Target was in many cases higher than it appears.

    Walmart is the more affordable option, and a 12-pack Coca-Cola Cans are different by one-cent.

    JIF peanut oil had a higher disparity at $5.

    While Walmart is cheaper in some cases, if you’re at Target anyway and need to pick up a few groceries, there’s no glaring reason to make another stop elsewhere.

  • Walmart Vs Target: Services
  • Walmart outdoes Target in terms of additional store services, however. Walmart takes the win here.

    Here is a list containing additional services Walmart stores could offer.

  • Pharmacy
  • Vision
  • Bank transactions are usually done in-store at a Woodforest National Bank branch
  • Automotive (including tire rotation, oil change, and battery replacement/disposal
  • Target does not offer pharmacy services.

  • Walmart Vs Target: Customer Service
  • Walmart scored higher in satisfaction scores than Target, as well as whether customers recommend Walmart.

    This likely translates to a higher customer service ranking for Walmart, too, but anecdotally you wouldn’t think it.

    Google reviews for Target in my locality and one Walmart showed that the Walmart customer service was poor.

    My Target received only one star reviews. These were mainly about in-store pickup and product availability.

  • Walmart Vs Target: Return Policy
  • Walmart has a very lenient return policy; shoppers have 90 days to return an item, and with a receipt, they will receive their refund via the method of payment.

  • A store credit can be used to refund any purchases made without receipts. Visit here for a detailed explanation of their return policy.
  • Target’s returns policy is identical: It takes place within 90 days of receipt.

    If you don’t have your receipt, Target will still accept the return (and they’ll go looking in their store records for it); you’ll receive store credit instead of cash.

    Check out Target’s complete return policy.

    Walmart seems to have a culture where “anything goes”; however, I did return a gallon open milk once without receipt and was given cash.

  • We have to give them big thumbs up!
  • Walmart Vs. Target: Website, Mobile App And Store Pick-Up
  • Like the stores themselves, I find the Walmart website to be chaotic.

    The site is actually split into two domains: one for whatever local store you choose, and one for, their online store, which is probably meant to compete with Amazon.

    In theory, that shouldn’t be too difficult to navigate, but then you have two different carts, which is confusing.

    Although their app is somewhat better than mine, it’s still not intuitive.

    Target offers online-only products, which are clearly identified and grouped together with the in-store items.

    Target’s app also appeals to me a lot more, as it is intuitive and easier to use.

    Walmart’s pickup system isn’t ideal. The pick-up process is time sensitive.

    I like how Target does theirs: you place your order and know that it’ll be ready within two hours. You’ll be able to grab it whenever you want.

    However, I must say that both the online and in-store retailers have caused me problems when I ordered something that appeared to be in stock but was out of stock.

  • Walmart Vs Target: Employee Satisfaction
  • It was my goal to find out the satisfaction rates of employees at Target and Walmart. I also went to Indeed, a job search company.

    Walmart scored lower overall, just by one decimal points. But both companies received their fair share in positive reviews. The atmospheres however were quite divergent.

  • Target’s work environment was called “catty” in one review. Another described it as being “high school all-over again”.
  • Walmart reviewed the actions of its employees by a third party.

    Both retailers received middling scores for pay and benefits, management, and culture.

  • Walmart Vs Target: Customer Demographics
  • Business Insider reports that Target’s “ideal” shopper is a suburban Millennial mom with a four-year degree and a household income of $80,000 or more.

    Walmart’s target market is older, between 55 and 64 years. But it is also a woman. ).

    The average undergraduate student has $80,000 in a year.

    The last thing that surprised me was the fact that Walmart is positioning itself towards a customer base offering higher-end products, such as the Sam’s Choice product.

    If you are familiar with Walmart vs. Target then you may also be interested to read 33 Walmart statistics facts & trend, the best time to shop Target and 23 Target statistics statistics, facts trends.

  • Conclusion
  • Target and Walmart both compete to win the dollars of discount shoppers. However, I feel that Target and Walmart have successfully established their respective niches.

    Walmart has the lowest prices, which you can count on. There are also a lot of store experiences, such as chaotic and messy, that make it easy to return items.

    Target offers a much more organized and formal atmosphere. However, Target’s grocery selection isn’t nearly as broad.

    You will be able to see exactly what you are buying in any store before even stepping foot into it.

    Are Walmart and Target selling more products?

    Target and Walmart offer many of the exact same product types, though brand selection, variety, and choice can be vastly different. Walmart Supercenters are able to carry over 142,000 items per store. Target however, has fewer products (although it was difficult for me to determine the exact number).

    Walmart and Target: What is the Competition?

    Target (NYSE. TGT), however, has been the main rival. Its catchy marketing campaigns and creative design partnerships have helped it to gain market share. They have very different business models. Walmart wants the lowest costs while Target prefers profit margins. Target’s focus is on youthful images and profitability.

    Target Or Walmart: Which one is more affordable?

    Target has the electronics category at a significantly lower cost than Walmart. Walmart dominates all categories. Target offers the most affordable price when you shop for electronics. Target’s price would not be lower than Walmart.

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

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