The History, Evolution & Meaning Behind The Walmart Logo

Since Walmart’s inception in 1962, the company has been ever-evolving by offering new services, expanding to multiple continents, and bringing its e-commerce website to the forefront.

Walmart’s logo was also an evolution during that time. Continue reading to learn more about the history and meaning of the Walmart logo.

Walmart Logo Meaning

Walmart’s logo is a symbol of friendly, approachable brand. It uses a light blue color scheme and bold white font. Walmart’s yellow star represents a spark, which means customers will find their product/service at Walmart.

Keep reading for more information about Walmart’s amazing history with its logo.

Walmart’s Logo History

Walmart’s first logo appeared when its first chain of retail stores was opened in the USA.

The initial logo featured the name ‘Walmart,’ in capital letters and was colored blue. It was used between 1962 and 1964.

Walmart actually documented it as their unofficial logo. This is because the Walmart owners did not create one. They left the choice of font and color to the printer.

Since then, the logo at Walmart has changed 5 more times! Lippincot, who lives in New York, designed the current logo which is still used today.

Who Created Walmart’s First Logo?

Walmart’s first logo was not actually designed by anyone in particular, as it was not a factor that Walmart’s founder, Sam Walton, had necessarily put a lot of thought into.

In fact, Walmart’s original 2 year period (1962 – 1964) was the most successful in terms of choosing the font and colors for its name.

Is Walmart’s logo changing over time?

Walmart’s logo was changed 5 times between 1962 and the original. Walmart even changed its name from Wal-mart (while others refer to it Wally World).

The first few designs featured a dark color scheme of blacks and browns before they started implementing the recognizable blue that is similar to the current design.

This design was first to introduce the star-shaped symbol that Walmart used in a five-line yellow design. This logo, which was produced in 2008 is the only one that doesn’t capitalize “Walmart.”

What is the Hex code for Walmart’s logo colours?

These are Walmart’s color code hex numbers. Walmart’s hex codes for color schemes include #004c91, which is dark blue; #007dc6 medium blue and #78b9e7 lightest shade of blue.

The hex code for the orange used for Walmart is #f47321, and the yellow color is #ffc220.

Walmart’s deeper green color is titled “Fresh Product Dark Green” and its hex code is #367c2b. Its slightly lighter counterpart, however, can be purchased at #76c043.

Walmart’s Store Logo and Design Uses Blue.

Researchers say that the color blue has been shown to emulate feelings of serenity, peacefulness, and calmness, and this could be exactly why Walmart chose the color blue for their branding!

A gentle blue color is one that doesn’t cause too many strains or injuries to your eyes and it also won’t overstimulate your senses.

Walmart is an inclusive and fun store that allows everyone to enjoy it without being overwhelmed or stressed.

Walmart Has Changed Its Logo Colors

Walmart has changed the logo color of its store’s logo to reflect the friendly and traditional nature of its business.

Walmart sells affordable items at an extremely low price, so the light blue colour emphasizes the friendly feel.

The addition of the bright yellow spark adds an iconic element to the Walmart logo, ensuring it is more memorable with an uplifting color scheme and design.

What Is Walmart’s Slogan?

Walmart’s official slogan at the moment is “save people more money so they live better.” It is also echoed throughout their marketing and PR campaigns!

This slogan is slightly modified from the statement that Sam Walton, Walmart founder, made when he was presented with President George H.W. Bush, 1992.

What are Walmart’s four core values?

Below are Walmart’s 4 core values.

Service for the customer

Respect for individuals

For excellence, strive

Do it with integrity

Walmart values core values and has developed policies and staff to support them.

Walmart’s unique brand colour scheme and design layout has been recognized for their ability to preserve these core values and create an inclusive, respectful environment within each Walmart store.

You can learn more about Walmart by visiting our guides to Walmart statistics, Walmart competitive advantages, Walmart failures in Germany and Walmart cheapness.

Conclusion

Walmart has used its logo as a way to communicate a welcoming and family-friendly environment in its stores. Its evolution over the decades shows Walmart’s willingness to follow marketing trends that are current and fashionable.

Walmart’s original founder Sam Walton is revealed in the history of its logo. The story also highlights Walmart’s brand mentality which is embedded into every design component, whether it be advertising or retail.

Why is Walmart’s logo a sun?

Walmart wanted to design a logo that was friendlier and more welcoming than the one it currently has. The spark, which conveys feelings of sunshine, warmth, and innovation all at once, creates a great atmosphere for the company.

What is The Walmart Spark?

Half Spark represents an expression of Sam Walton’s spark of innovation and inspiration. This is our way of engaging with his legacy. For Sam, it was about service to the customers. Respecting the person.

Walmart’s logo changed.

Walmart’s brand new logo was developed over two years. It is the first redesign of the store’s logo since 1992. Statement from Walmart: “This update of the logo is simply a reflection on the refreshed image and renewed sense of purpose to help people save more money so they can better live.” Jul 1, 2008

Walmart Doesn’t Use Yellow and Blue?

Design Elements of the Walmart Logo The latest logo was designed using a soft blue and yellow scheme to be more welcoming and inviting to their customers across the world.

.The History, Evolution & Meaning Behind The Walmart Logo