Aldi Vs Lidl: What’S The Difference In 2022? (Price + Products)
Public limited company
FTSE 100 Component
, England, UK
Welwyn Garden City
, England, UK
Number of locations
4,673 shops (2021)
|United Kingdom, Ireland, Hungary, Czech Republic, Slovakia|
£57.887 billion (2021)
£1.815 billion (2021)
£6.147 billion (2021)
£10.807 billion (2021)
£12.325 billion (2021)
Number of employees
Tesco Stores Ltd.
Tesco Family Dining Ltd.
Aldi, a German supermarket chain has been present in America since 1970s. Lidl is a rival. Lidl, which has its headquarters in Virginia now boasts about 100 stores to Aldi’s 2,200+.
Comparing Aldi to Lidl reveals many commonalities, such as the grocery stores that sell private label products and the focus on passing savings on to customers. There are also similarities in store location (10,000 Aldi shops and 11200 Lidl outlets globally). Both Aldi as well as Lidl were founded by the Albrecht brothers.
While there were rumors that Aldi was cheaper than Lidl (from a variety of websites), I found it to be not true. After comparing some random items, however, I am not certain that is the case. I looked into produce first.
Aldi offers a 12-oz bag with organic kale leaves for $2.89. A slightly smaller bag (10-ounces) cost $2.79. It was also on sale for only $2.29.
Aldi’s green bell pepper pack sells for $2.19 per package; Lidl has them at $1.99 each.
It was quite surprising so I decided to look at pantry staples. Aldi offers a 2 lb bag for $1.29. Lidl sells it at the same price.
However, I found a significant difference in Extra Virgin Olive Oil. Aldi sells a container for 18c per ounce while Lidl will cost you 22.8c. They are sold in two different sizes, and Lidl has the bigger one.
Another product where Aldi had Lidl beat was pure vanilla extract, an expensive ingredient (compared to the price of flour and sugar). Two fluid ounces sell for $3.25 at Aldi and $3.39 at Lidl.
Without comparing every single item in each store, it’s clear that while Aldi might undercut Lidl where a few items are concerned, Lidl stays competitive on the whole.
Perhaps the largest difference between Aldi (and Lidl) is their geographical locations.
Aldi boasts over 2000 stores throughout the US. This includes 37 states and all three coasts. Batavia (Ill.) is homebase.
Lidl’s expansion in the US was only started in 2017 and now there are 100 of them. They also have a Virginia headquarters.
Aldi is also present in 10,000 locations around the globe, which includes many European, South American, Australian and Asian countries. Lidl comes in second, with 11.200 stores located worldwide and 32 other countries.
Aldi might have the advantage here in the US, but the company is outnumbered by Lidl’s stores when you widen the lens internationally, and Lidl has stepped up their expansion, too. It plans to add 50 additional stores by 2021.
When shoppers are new to Aldi, they are usually pretty impressed by the quality of the product, and likewise, Aldi fans who try Lidl tend to be pretty blown away by the comparable quality, especially when it comes to the private-label goods.
Sometimes, the reviewers prefer Aldi to Lidl because they feel the product is fresher.
This is not surprising considering people complain about Aldi’s produce section being inconsistent.
Lidl owns its bakery and makes fresh-baked bread. So when we say “fresh-baked” that literally means baked in-store and put out for sale the same day.
Less plastic packaging on produce – One shopper noted that while there was bagged produce at Lidl, there appeared to be less of it, or the bags were less obtrusive in the bins. Another noticed that the produce section at Lidl is just larger in general, too.
Bulk nuts – Lidl has a bulk nuts section! Bakers rejoice – at Lidl, you can buy exactly the amount of nuts you need, no more and no less. You can also buy bulk to save money and keep your snacks fresh for longer periods of time.
International food – Lidl carries a surprising selection of Middle Eastern/Mediterranean food, like ready-made falafel patties (boxed, too) and bottled tahini, as well as Turkish-style pizza, stuffed cabbage, couscous, and a trio of gelato flavors.
Frozen dinner meals – The one thing Aldi doesn’t carry in the US, that we could wish for above all else, is microwaveable meals (like Marie Calendar or Lean Cuisine). You can get these items at Lidl for a fast and easy lunch or dinner.
Lidl says that around 80 percent comes from its store label, while Aldi claims it is only 90 percent. It looks like this however. Lidl does indeed sell many trusted brand-name items like King’s Hawaiian rolls and Daisy sour Cream, Wholly Guacamole, Green Giant frozen vegetables, and Wholly Guacamole.
Aldi does not sell gift cards year round. Gap Home Depot Ulta Ulta (and yes Amazon) are just some of the many stores.
Apart from different products Aldi and Lidl sell, it’s a diverse experience inside the stores. Below are some major contrasts.
Aldi shoppers do not need quarters. Nothing frustrates more Aldi shoppers than having to show up with big bags and no quarter. This is not a problem at Lidl because carts aren’t “rentable”. The best part is that you won’t be stuck carrying around one of the huge men if you need just a couple items. Lidl makes it easy to maneuver around its store with half-size carts.
Lidls stores can be larger and have more stores! Whereas Aldi stores average around 12,000 square feet, your typical Lidl clocks in around 20,000 square feet.
Check-out – Aldi is well-known for its sitting cashiers who, they found, can scan faster while seated. Lidl’s cashiers, on the other hand, will stand.
If the shopper is slower than the cashier, the cashier can start scanning the next person’s items and not worry about the items going to the wrong place.
Aldi’s stores can often feel lacking music. One of the ways Aldi keeps costs down is by not paying anyone anything for the rights to play music in the store.
Lidl on the other side is happy to pay for some tunes so that shoppers can hear familiar songs while browsing the aisles.
Lidl offers myLidl, which is a program similar to a shopping club. The app can be downloaded for iOS or Android. Within the app, the company runs “games” that shoppers can win simply by buying their groceries at Lidl.
The reward for winning a game is a coupon or a rebate of a specified amount.
Lidl stands out from Aldi by the fact that it has coupons both for general usage and to be used in winning monthly games. Aldi releases coupons very seldom (maybe once or twice per year).
Shoppers can also buy their groceries via the app, whereas Aldi offers mobile grocery shopping through their partnership with Instacart.
To learn more, you might also be interested in reading up on whether or not can you buy Lidl stock & will they go public, 23 Aldi statistics, facts & trends, if Aldi is cheaper than Walmart, and what are Aldi special buys.
The differences between Aldi and Lidl, who are more like German cousins than siblings, are many and varied, despite their seemingly similar end goal: to the corner the market on budget-friendly staples, while bringing in higher-end shoppers with weekly specialty finds.
Can Lidl overtake Aldi USA? Though it is still early days, customers stand to gain from these international grocery companies.
Which Lidl Is Expensive? Aldi, Or Both?
Aldi beat Lidl to become the cheapest supermarket. Lidl came in at PS23.29 to purchase a package of 22 groceries. Aldi was priced at PS23.64. Jan 19, 2022
Do Aldi And Lidl Have The Same Prices?
Aldi is a supermarket that can’t be separated from Lidl. The names of both stores sound almost identical. Both are known for low prices, copycat products at a discount, and quick checkouts. … The basket also contained own-brand items such as eggs or apples as well as brand goods like Hovis wholemeal loaf bread. October 15, 2021
Comparing Aldi with Lidl
Though Aldi and Lidl are unique for its private labelled items, the former is known to have a greater advantage. Lidl offers more promotions than Aldi. Lidl is a non-food retailer that uses EDLP. Lidl, which was established in 1930 is much older than Aldi.
Two Brothers Own Aldi And Lidl
Aldi and Lidl both belong to Germans, but they aren’t related. Josef Schwarz was the original founder of Lidl. He started his grocery business in 1930’s, but only opened Lidl in 1973.
.Aldi Vs Lidl: What’S The Difference In 2022? (Price + Products)