Amazon Target Market In 2022 (Age, Gender + Demographics)
Due to its large selection of products and quick shipping times, Amazon is a well-known brand.
Amazon is a massive company. But you may still be curious about which markets the top retailer targets. What are the most popular areas where Amazon customers reside?
What Is Amazon’s Target Market In 2022?
Amazon targets middle- and upper-class customers (evenly divided between the genders), with smart phones or home computers aged 18 to 44 as of 2022. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.
Amazon targets what age group?
While Amazon has some brick-and mortar stores, most of its sales are done online.
As of 2022, Amazon ranks 9th in overall global internet traffic engagement.
Amazon targets a market that can access and regularly visits the internet. Younger generations will be the best customers.
Additionally, people ages 35 to 44 are the majority of Amazon Prime subscribers.
Amazon Prime members enjoy even greater savings and exclusive deals than those who are not Prime.
Amazon has a target age for all, due to the popularity of the internet.
Amazon’s Target Market: Where is it located?
Amazon’s market target can be located anywhere with internet connectivity.
Amazon now has an international presence and has many customers around the world.
Amazon, though the world’s largest retailer of tech and the top general merchandise retailer worldwide, still offers a personalized shopping experience.
Amazon offers a personalized shopping experience, which is why the location of the market target is hard to determine.
Amazon: Which country is the most popular?
While Amazon is an international company it still leads in both the number and quality of its products.
Over 60% of Amazon’s global internet traffic now comes from America.
Amazon customers in the United States purchase products frequently.
As an example, 48% U.S. customers visit Amazon at least once a week. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.
These numbers show clearly that Amazon’s prime target market in America is obvious.
Amazon’s Target Salary Bandit:
To save money and time, his audience prefers online shopping to in-person.
This group also likes Amazon’s online aspects because they don’t have time to go to a physical store.
People in this category are more inclined to shop for deals and discounts. Amazon is aware of these habits and has designated certain days like Amazon Prime Days or Cyber Monday to help customers save huge on their purchases.
Amazon Sells More Gender-Specific Products More Often
It is pretty even when it comes down to which gender Amazon customers shop for more frequently.
What are Amazon customers buying?
Amazon customers remain loyal to Amazon and buy frequently from them.
Amazon Prime customers, however, buy more products than those who are not Prime members.
Amazon Prime subscribers purchase products an average of 48% at least twice a week. 74% also buy items more than once a month.
Comparing these stats to non-Prime members reveals why Amazon Prime Members get exclusive offers to thank them for being loyal.
Only 37% of Amazon Prime members are able to buy Amazon products several times per year.
Amazon: What is Amazon’s Target Market Approach?
Amazon’s wide selection of products is what drives so many customers to it. Amazon is able to sell over 120 million unique products in order to reach its diverse target markets.
Amazon is also known for repositioning products as a way to reach its target markets.
Amazon for instance closely watches which products have higher sales and puts advertisements on the homepage.
Amazon customers have a different lifestyle.
Amazon targets people with hands-on knowledge in technology basics and the know-how necessary to navigate the internet.
Additionally, the online portal Amazon operates is perfect for people who do not feel like they have enough time to get all their shopping done in person.
Amazon’s customers have busy lives and they will be more likely to focus their attention on shopping, work, or other leisure activities.
Which Amazon Customers Are Most Concerned About These Factors?
Amazon prices are the primary reason customers shop at Amazon. Amazon was the preferred ecommerce platform for 82%, with consumers reporting that the company’s prices are lower.
Amazon customers are also attracted by the lower shipping cost, positive product reviews, as well as the flexible return policy.
These factors have led to over 40% of consumers doing at least a quarter of their shopping on Amazon.
Further, 46% of all online shoppers go to Amazon first to find out about product pricing.
Convenience is another reason Amazon has so many loyal customers.
Amazon’s website makes it easy to browse and saves consumers time by not having to go to many stores.
Amazon.com is now used by approximately 50% of American customers.
Amazon: What is the average number of people who shop on Amazon?
Amazon has an average monthly traffic of over 200 million.
Amazon also reports that there are approximately 101 million Amazon Prime subscribers within the United States.
Amazon is the best marketplace choice for many people.
These numbers do not include Amazon’s global customers, as Amazon Prime is not available in every region where the company operates.
Amazon Customers’ Views on the Company
Amazon does have large customers, but this doesn’t necessarily make them agree with Amazon on their social or environmental impacts.
Amazon’s negative reputation in relation to the environment or retail is one example.
Amazon, according to some people, is a monopoly. This makes it difficult for the market to be diverse.
Amazon provides a large market where entrepreneurs can sell products to counter this.
Amazon has also announced its new Climate Pledge. It states that the company will reach net-zero carbon emission by 2040 and use 100% renewable energy until 2030. Amazon is also planning to order 100,000 electric-powered delivery vehicles.
You now have a better understanding of Amazon’s target audience. Read our articles about Amazon book sales statistics, what Amazon makes and whether Amazon will be coming to New Zealand.
Amazon’s low prices, fast shipping, and online portal are convenient for middle and upper-class working consumers who do not feel like they have the time to shop in person because of work.
Amazon’s presence online is a reason why younger generations, between 18 and 30, prefer Amazon. Prime subscribers account for the largest portion of Amazons’ customers.
Amazon Most Used by Demographic Ages
The average Amazon user is 37 years old. A June 2019 study found that 53% of Amazon customers are aged between 19-44 years. This age bracket corresponds with 37% of Americans. Amazon demographics reveal that Amazon is targeting the average American customer. January 3, 2022
Amazon’s Demographic Targets
Amazon’s target audience is middle- and upper class consumers, equally split between men and women. They have smart devices or computers at home aged between 18-24 as of 2022. Amazon’s target market also includes 60% Americans who enjoy shopping online, including for speedy delivery, convenience and lower prices.
What Gender Uses Amazon The Most?
March 21, 2018
How do Target’s Demographics Compare?
Target shoppers are also a bit younger: 58-62 percent of Target’s shoppers are between the age of 18 and 44, as opposed to Walmart, where that age demographic represents about 48 percent of shoppers; Kohl’s, where younger consumers make up about 44 percent of the customer base; and Kmart, which only draws 34 percent of …Nov 3, 2016
.Amazon Target Market In 2022 (Age, Gender + Demographics)