15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is a leading online e-commerce site. Amazon is the #1 online shopping site, surpassing Walmart and eBay. Is there a secret ingredient that made Amazon so popular and continues to be successful?

If you’d like to learn more about why Amazon is so successful, continue reading through this article for 15 reasons as to what makes Amazon the top eCommerce website in the world.

  • These 15 Reasons Amazon Will Be So Popular in 2022
  • 1. Amazon Always Places Customers First, No matter What
  • Amazon’s customer experience is what makes them so great.

    Amazon provides low prices, large product selections and quick and reliable delivery.

    Amazon’s ability to maintain this model over many years in many countries has allowed it to be a success, which allows the company to continue its growth.

  • 2. A Large Selection Of Products
  • Amazon has a variety of product categories that allow for wide appeal to a broad range of customers.

    Amazon and its third-party seller partners can all sell products under the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories
  • Items for baby
  • Beauty & Hygiene
  • Books
  • Vinyl and CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes and Footwear
  • Schmuck
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Grocery
  • Handmade Items
  • Home & Kitchen Appliances
  • Industrial & Scientific Appliances
  • Luggage & Travel Gear
  • Movies & Television
  • Musical instruments
  • Office Supplies
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys & games
  • Video Games
  • 3. Innovative Technology
  • Amazon has integrated state-of-the-art technology into its business model.

    Amazon Echo is an Amazon Echo voice control device, which can be used to listen to music, perform research, find the weather and much more. In 2017, Amazon sold 22 million Echo units, making the product an exceptional source of revenue.

    Amazon Alexa is an AI integration with the Echo. It can be downloaded to users’ phones to help them in a range of situations.

    Alexa can also be used to connect light fixtures. This can be done by simply saying a few words.

    Amazon customers have found these apps to be very popular. They further contribute to Amazon’s aim of providing convenience to their consumers.

  • 4. Excellent Customer Service
  • Amazon offers many options to assist customers. For each need a customer has, you can pick from a variety of categories on Amazon’s Customer Service Page. The categories are as follows:

  • Get your Orders
  • Customers can use this page to find recent orders and track down packages.

    To report any problem with an order or to leave feedback, customers can go here. They can also review the product they bought.

  • For returns and refunds, please see the Returns and Refunds section.
  • This page addresses customers’ frequently asked questions on how refunds and returns are handled. This page has links to both the Manage Returns and customer order pages.

  • Digital Services & Device Support
  • This page has two major categories separated by their sub-categories, Things You Can Do or Popular Articles.

    You have the option to manage apps and store subscriptions. You can also view/cancel your digital orders.

    This category contains helpful articles on returning kindlebooks, how to cancel Kindle Unlimited and pair a Fire TV remote with a Fire TV, cancel Music Unlimited, as well as information about downloading the Alexa App.

  • Manage Prime
  • This page lists Prime membership services. It includes shipping, streaming, special deals, and Prime Reading.

    There is a list of frequently asked questions at the bottom of the page for how to properly manage a Prime account.

  • Payment Options
  • Customers will be able to adjust their payment options when placing orders on Amazon.

  • Your account
  • You can manage your customer account by selecting from 6 categories. Your addresses, login & security, your payments, gift cards and prime are all included.

    Below are some articles that will help you with your ordering, shopping, and digital content preferences.

  • Safe Online Shopping
  • This section contains a number of articles designed to help online shoppers protect and maintain their privacy. You can also find information about Phishing, Spoofing or Legal Policies.

  • 5. Perks Of Amazon Prime
  • One of the main things that has risen Amazon to success is the Amazon Prime membership.

    Members can get Amazon Prime Video or Prime Delivery with this membership.

    Prime membership costs just $12.99 per monthly ($119 per annum) and has many benefits.

    Customers will be more inclined to purchase additional items and are able to take advantage of two-day or same-day delivery.

  • 6. Delivery times
  • Amazon has a variety of delivery speed depending on your country. Orders will always include the expected delivery date and be available upfront.

    Prime members get quicker deliveries for a few extra dollars per month. In some cases, orders can be delivered in as little as 24 hours.

    All orders include a tracking code, which allows customers and others to check the status of their packages on a regular basis.

  • 7. A Full UX Team
  • Amazon has a UX Team, or User Experience Team. They conduct research on search engines to find out what customers are most interested in buying.

    This allows each individual customer to have the products in their recommended section be catered towards their particular niche or interest.

    This has been proving to produce more sales, and contributes toward Amazon’s customer experience.

  • 8. Multiple Sale Strategies
  • Amazon was able to expand beyond its online marketplace, and has enjoyed great success with other businesses.

    Amazon.com, for example, has created and sold their own snack and fruit products through the Amazon Fresh store.

    Amazon has also set up shipping and packing centers near Kohl’s to allow customers easy returns.

    While this service doesn’t always cost money, it adds further to the positive customer experience that Amazon strives to offer.

  • 9. Regular Discounts And Reasonable Prices
  • Amazon regularly offers discounts for all categories of their site (the Fashion category does not qualify for some discounts).

    The following are some of the deals they offer:

  • Get Today’s Deals
  • Watched deals
  • Outlet Deals
  • Get Warehouse Discounts
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe & Save
  • 10. A Focus On The Book Business
  • Amazon launched its e-commerce venture as an online bookstore. It has continued to focus its attention on this business since then.

    Amazon Kindle e-readers and Kindle Direct Publishing have been a top choice for online booksellers.

    Additionally, Amazon also owns the website Goodreads.com, which is the largest social media site for book lovers.

  • 11. Worldwide Service
  • Amazon provides websites for countries such as the United States, Canada and Australia.

    Amazon offers a Worldwide Store to countries without an Amazon site.

  • 12. Showcase Your Catering Products To Individuals
  • Amazon has a UX Team, which makes it easy for customers to search for the right products. This is because books, clothes, and other products are displayed in the recommended section. These items can be related to previous searches.

    Amazon shows related items beneath product pages.

  • Amazon might display similar products beneath a product page if the customer looks at a hardcover book. This will help them find what they are looking for.
  • 13. Safe Consumer Environment
  • Amazon provides a detailed Privacy Notice which ensures that customers are safe when purchasing from them.

    Amazon will not give out any financial or personal data to anyone except third-party vendors. There is also a way for consumers or sellers to report frauds.

    You can read our complete guide to safe shopping on Amazon.

  • 4. Caters To Multiple Niches
  • With its large catalog of products, Amazon is able to cater to multiple different niches.

    Metalworking, bookbinding, vintage decor, aesthetics, and many more niches can be catered to by searching for the correct product.

  • 15. Kindle Direct Publishing
  • Amazon is very focused on books and self-publishing in its business model.

    Amazon offers authors the opportunity to publish books or ebooks for free, which is not possible with most other self-publishing platforms.

    Additionally, Amazon publishing provides wider distribution than most self-publishing services.

  • Conclusion
  • Amazon’s excellent customer service makes them a success. They offer reasonable prices, reliable shipping, a large product catalog, safety while shopping, and they cater their products on display to each individual consumer.

    Amazon offers a wide variety of services, from self-publishing to grocery shopping, and they offer their services worldwide.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

    See also  Biggest Amazon Warehouses

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